Scent is powerful. Scent crafts an atmosphere and mood that lingers in peoples visionary, auditory and experiential memories.
Diffusing the right aroma can highlight your brand identity, create the perfect ambience for your brand and distinguish your business from competitors.
AAM dedicated team is offering Tailor-Made Fragrance. The innovative scent creations are delivering distinctive scents based on the characteristic of Branding, Style, Corporate Culture, and Targeted Customers. This will deliver unrivalled results for our clients, Scent Marketing Strategy.
We design the one-of-a-kind fragrance that becomes part of your Trade Mark. Because scents are unique, it is valuable to implement as a Branding Strategy.
Singapore Airline has already applied Scent Branding for some times. In the year 1990, Singapore airlines introduced Stefan Floridian Waters, a patented aroma that quickly became a unique trademark of Singapore Airlines. The distinctive aroma was blended into the flight attendants' perfume, into the hot towels served before flight take-off and even made sure the whole plane had a hint of the smell.
Travellers took several flights on Singapore Airlines and were asked about the smell reported they instantly recognised it upon entering the aircraft; it is a smell that has the capabilities to jump-start a chain of emotions and happy memories, which is exactly what companies are looking for when entering this type of sensorial branding.
(Sensory Branding by Wikipedia)
A consulting firm introduced the U.S based shoe brand, New Balance to Chinese shoppers through a sensory store experience. A nostalgic wood and leather scent was used to convey the heritage and craftsmanship of the brand. Shoppers spent twice as much of money compared to similarly sized stores elsewhere because the atmosphere induces them to linger. “the longer a customer stays in a store, the more they spend”.
(Equal Strategy consulting firm)