AAM Singapore

What Is Scent Marketing

SCENT MARKETING IS A NEW CONCEPT OF MARKETING STRATEGY
THAT IS IMPERCEPTIBLY CHANGING OUR PERCEPTION OF
“SPATIAL AIR” AND “BRAND MARKETING”.

In today's highly competitive business environment, establishing an unforgettable experience and emotional connections with customers is crucial in winning customers long-term brand loyalty.

Scent is unique, can trigger our memory and stimulate emotions instantaneously. Therefore, scent is highly efficient in the communication of marketing performance.

Scientists reveal that the use of scent has an Impact on one’s Sub-Consciousness and Purchasing Behaviour. Smell is the most sensitive sense that directly links to the limbic system in our brain responsible for our memories and emotions.

Recently, scientists have discovered that the limbic system is the “pleasure centre” that determines one’s Happiness, resulting 75% of our emotions are initiated by what we smell.

Scents can attract new customers, increase value perception and expanding brand awareness, most importantly, gaining customer satisfaction and growing sales.

In recent years, many companies have incorporated to Scent Marketing to enhance their marketing strategy and Highlight Brand Identity.

Scent Marketing is becoming a phenomenon Marketing Strategy.

CASE STUDY

The Power of OLFACTORY

Olfactory receptors within our noses connect directly to the section of our brains responsive to memory and emotions. Therefore, our daily emotional levels are greatly affected by the sense of smell; as this is the power of olfactory.

A psychologist at “The University of Oxford” has conducted an experiment in which the participants are connected with a brain scanner and offered different scents to smell. The scanner records people’s responses to specific smell which evoke different memories. The result proves that people will associate the smell with a specific experience. This is why a scent can have the ability to transport you to a certain time and place, linking a particular memory and feeling.

The result proves that people will associate the smell with a specific experience. This is why a scent can have the ability to transport you to a certain time and place, linking a particular memory and feeling.

Human can recognise approximately 10,000 different odours; the more remarkable is, we can recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months.

Studies have proven that pleasant aroma greatly improves mood positively up to 40%.

( The Sense of Smell Institute )